Music Video (Final Version)

Here is the final cut to the music video for 'Thin Blue Line'.

CD Digipak (Final Version)

This is the final version of the digipak for 'Thin Blue Line'. 

Band Website (Final Version)

Here is the link to our final website version for 'Thin Blue Line'.

Evaluation Question 4- Conclusion

By using digital technology, I have managed to not only create, but also successfully research, plan and share an entire music promotional package, using the conventions of the Punk genre. My use of Google's Blogger, I was able to document my research that I found using websites such as YouTube and BPI (British Phonographic Industry). I also used the 'Black Magic' camera to record my footage, using the state of the art 4K resolution to gain the highest quality possible, while using Adobe Premier Pro to edit the clips in a professional manner, placing me in the category of 'Prosumer'. The use of Premier Pro has allowed me to become far more proficient in the craft of editing software and in organizing footage to adhere or subvert the conventions of a specific genre. I have also learnt the importance of audience feedback, and the benefits that a product can have from simply taking audience suggestions and experimenting with them. Using technologies such as Survey Monkey I was able to collect information regarding my product, and edit it accordingly.
As Henry Jenkins has often referred to, the 'Participatory Culture' of the 21st Century has encouraged audiences to create their own material, which is exactly what I have done with my Music Video. I have, in essence, become a prosumer in an online age.

Evaluation Task 4- How Did You Use New Media Technologies In The Construction, Research, Planning And Evaluation Stages?

http://www.gomoodboard.com/boards/RBySXF2d/share 

Above is a link to a moodboard I created, in order to reflect on the Media Technologies that I have used within my A2 Media Course.

Evaluation Question 4- Directors Commentary

Evaluation Question 4- Directors Commentary Transcript.

For our evaluation question 4, we all assigned various parts of the production process to write about, I decided to choose the editing process and the script for this segment of the commentary follows:

OTHER TECHNOLOGIES.

Joel: We successfully implemented a lip sync by using technologies such as the iPad, which acted as a digital clapper used in the shot to establish the exact moment that the footage started.

Tom: Another piece of technology we used was our mobile phones. We decided to create a Facebook group chat so that the entire group could interact and convene regarding details and reminders for each other.

Angel: This was a creative and important decision as, without the Facebook group, vital things would have been forgotten, such as the camera equipment, and Joel's posters for the props.

Nikita: Another technology used was email. Email was essential for contacting Ben from Ben's Collector's Records, organising a good day for us to shoot in his shop and the times in which we could do so.

Joel: We also used the website 'Open Table' to book a table in the cafe next door to Ben's Collector's Record Store, and without this our cast would have had to wait in the cold, and considering that this was a day shoot, it also gave them the opportunity to stay refreshed and energized in order to shoot at any time.

CAMERA.

Nikita: We used Blackmagic Production Camera 4k to film our music video. We thought that it would be preferable to Sony FS100 as it has much higher bitrate of 225 Mbits/sec compare to just 28 Mbits/sec of Sony.

Joel: This makes the image look much crispier and more realistic. Also, the maximum colour depth of FS100 is just 8 bit, while it is 12 for the Blackmagic. This difference gave us a much precise picture which was really helpful during post-production as it made it easier to colour correct.

Tom: Even though we were shooting in colour profile simulator Rec.709 colour space, not the Blackmagic Film one, we still had 10 bit of colour depth as the advantage. As for lenses, we had a choice between the full range of Carl Zeiss Distragons and for the performance part we used just them.

Angel: However when we were shooting inside the records shop, we decided to change the lens to Canon 50mm 1.4 as it was more suitable for the darker environments because of its wider aperture.

EDITING.

Tom: To create a successful, professional product, for our A2 Coursework, we had to be proficient in our knowledge of various editing software. Primarily, Adobe Premier Pro. After filming our A2 Music video, we uploaded our footage from a memory card to the Apple Mac Pro computers in the editing studio, which included Premier Pro, which we would use to edit our footage.

Angel: Once we had imported our footage, we decided to make bins for our clips immediately, naming the various folders after specific shots. This gave us the organisation that we needed to sort our our clips neatly, in order to prevent our interface from becoming overcrowded.

Nikita: We then placed all of our useful clips onto a timeline a used markers to point out where any obvious faults were in the footage, before placing an audio track of the song we were using over the sequence.

Joel: Due to it's status as a professional editing software, Premier Pro offered us plenty of tools that we could use to create a professional product. The most prevalent of these was the 'blade' tool, which we used to cut the clips where we wanted.

Tom: We also needed to utilise the 'Video transitions' tool to add a fade to black at the end of our video, as we felt that the sense of closure added by a fade out was what our video required.

Angel: We also used the 'Colour grade' tool to emphasise a certain atmosphere to our video, using the SpeedGrade feature to set the desired colour to our video. We wanted to chose an autumn orange colour as we felt that it made our video more appealing. After we had chosen our colour grade, we then sent our SpeedGrade footage back to Premier Pro and used it as our final edit.

Nikita: The Adobe Premier Pro software was very useful, as it offered us features from the professional industry, allowing us to edit to the quality of a genuine product. After we had finished our edit and were pleased with our result, we uploaded our footage to the online distributions service YouTube.