Emily Teadrake Notes

                  ·         Polydor, subsidiary of Universal Records.

·         Video Commissioner- Oversee over the whole music videos.

·         Timelines, treatments, how a video is pitched.

·         Receive the budget, track, and deadlines.

·         Discuss with artists and managers, decide what they want to do with the video, a lot of people managing, and make sure that the brief is good, portrays the right image, while still allowing the directors enough creative freedom to work with.

·          MATCH THE ARTISIT TO THEIR VIDEO- e.g. Ellie Goulding, a beauty performance.

·         Narrative storylines are very popular, project their skills as a director of film.

·         Rudimental set a heavy president for what music videos should be like.

·         Newer artists are more likely to choose a smaller video with better ideas.

·         Directors commonly take ideas from things they’ve seen on the internet.

·         No more than 5 directors have briefs sent to them.

·         After the briefs are sent, the directors will send a treatment, envisioning their ideas.

·         Industry has changed, now, as soon as a track is played on air, then it is released. As opposed a 6 week run up on air, after which, the single would be released.

·         YEARS & YEARS VIDEO- Treatment summarises the video idea, and the elements of choreography around the video. Given the director’s spin.

·         Keeping it as concise as possible.

·         Breaks down idea and references, then goes into more detail.

·         Directors take images from the internet. However directors that are signed to record companies will be give financial backing and the facilities to make their own ideas.

·           Sometimes permits aren’t necessary.

·         Average budgets- UK- £30,000 International- £100,000

·         Director will sit with editors while they cut. A lot of the time, lip sync and performance isn’t usually involved very much.

·         Polydor are very strict on their pre-production phases.

·         A lot of directors use VICE and NOISEY for their inspirations, such as cultures, fashions and rituals.

·         [Insert Wiley Here]

·         Instead of hiring, just ask around, people know people.

·         Very small budgets, use natural lighting, it doesn’t matter if you have a good setting.

·         Start as interns. Start from the bottom and build up.