Evaluating Music Video Pre-Production and Production Phases

Rough Cut

After some intense editing, we have managed to create a rough cut of our video, which is roughly what the final product will look like. We feel that maybe a few things should be changed, for example, some of the editing could be smoother and we need to add a color grading to the video. However, after receiving mainly positive audience feedback, the video appears to be a success.

Audience and Group Feedback

We decided that as we finished editing our music video so promptly, that we would focus on audience feedback. Here are the questions that we asked:
1. What do you think of the video?
2.What audience do you think it belongs to?
3. Any improvements?
4. Do you think this is a band or session band?
5. Would you look further into the band due to this?
6. Do you think that we need to include more narrative shots?
7. Should we end the video on the handshake or the shop?

Our feedback was very positive, numerous people saying that they liked it, however, they did say that sometimes the instruments were out of sync with the music, and sometimes shots looked odd, such as the end of the video. However, all in all it was very productive, and we were able to collect some very useful information regarding our video and edit.
Here is the video of our audience feedback:

Editing Update

After 3 days of editing, we have managed to pull together, what we feel is a good video to exhibit to a public audience, although there are still a few things that we are not sure on and we still need to edit a little more, to finish the ending of the video, we feel that the position we are in now as a group is a strong one. The band look good, and the edit is smooth and genre-fitting, all we need now is a good ending and I feel that perhaps we could bring an audience in to watch and respond to the rough cut.

Editing Process

For our first few editing sessions, we were working towards making our footage sync up with the song itself. This was fairly simple, and it gave us all a chance to re-familiarize ourselves with the editing software: Adobe Premier Pro.

 The software is fairly simple to use, however Angel and Nikita have had the most experience with editing with Premier Pro, so they were relying on our opinions while they did the brunt of the editing.
While the band in general were very professional and looked very fitting for the role and genre of the video itself, the lip sync, in parts was out of time, as well as the drumming, so we immediately took time to make sure that we could find the usable footage and place it in a folder named 'Synced rushes'.
I've managed to find a few screenshots from Adobe Premier Pro, to demonstrate the layout and tools that we used to edit our video, they are shown below.

Both pictures represent the layout of the software as well as the different tools available. We mainly used the cutting tool and the extension tool in the edit of our video, as we wrestled with a coherent blend between narrative shots and performance elements.