Evaluation Question 4

 We focused on what our target audience would be for our film and we decided the film would aim to attract an audience from the ages of 16 to 30 and we would want to attract people interested in thrilling/horror movies, with claustrophobic scenes or plots such as 'Panic Room'. 

We would preferably want to attract both male and females, however, only females who are interested in thriller films, as our film would not include many other genre conventions. The target audience member I created is interested in films such as 'Kill Bill vol. 2' and '127 Hours' which include the claustrophobic/thrilling atmosphere our film has, plus he is interested in films made by Lionsgate, which is the institution that we would want to produce our film.

My audience member states that he enjoys Lionsgate films, and likes claustrophobic movies. I feel that our movie could appeal to someone like Vince, as he enjoys the type of genre that we used for our film, however he also mention that he watched and enjoyed '127 Hours' with Mia Wallace. We would want our film to appeal to both genders who enjoy thrilling horror movies.

Our Secondary Audience could be people who enjoy films about crime, or detective movies, as our film would feature a detective chasing down the killer. 

We would want to distribute our movie using both digital and traditional media. We would want to advertise our film during the hours of 18:00 and 20:00 as this is when most teenagers and younger people come home from school or work and watch television. We would want to advertise on channels such as Channel 4 and ITV as the audience of these stations is mainly younger people, while also advertising in cinemas screening horror movies or thriller films.

Although we would want to use television to raise awareness of our film, we would want to use the internet to create an interactive marketing campaign to build anticipation for the viewers already interested in the movie.