How Would This Star Image In The Video Be Branded Across The Campaign?

To employ our star image throughout our artist's campaign, we would try to have a strong connection with the fan base of our artist, and make sure that the website shows this, an example of the level of interaction would be the 'nu rock' band 'The Strypes'.

It is made clear that 'The Strypes' have their fan's appreciation at their priority, as all their gigs and tweets from fans have been displayed on the home page of their website, not only showing the growing amounts of listeners but also that they notice all the posts made about them on social media. This corresponds with Dyer's paradox that 'A Star must be both present and absent'. This is something I feel that I would like to employ within our own website, as it emphasizes the community within their music genre.

As well as this sense of unity within the music, I would also like to portray a sense of individuality through the use of a digipack and album artwork. By showing all the artists as different people we would be able to emphasize the connection that they found through music, and despite their differences, the music they can make when they come together.

I feel that something similar to the artist Egyptian Hip Hop's album cover would suitably present the different styles of each individual, but also show them as a untied band, and therefore present to their audience how their differences brought them together, and allow the audience to find solace in that. Corresponding to Dyer's theory of 'A star must be an ideology'. I feel that this would present the band's ideologies while encouraging an audience to believe the same.